thinkThin® supports Health and Wellness Program to Benefit First Responders of 9/11

Santa Monica, Calif., September 8, 2011 –thinkThin®, the industry leading weight-management protein bar company is honored to donate to the World Trade Center (WTC) Program, NYU/Bellevue Clinical Center of Excellence in New York City. The program has been providing medical and emotional health treatment to First Responders since 2002. In addition to providing traditional medical treatment, the WTC Program works to educate its patients on the value of a healthier lifestyle, either during illness or to support general wellness.

The WTC Program reached out to thinkThin® in an effort to obtain products that promote wellness to the First Responders of 9/11, teaching and encouraging a healthy lifestyle. The wellness package is given during patient’s medical visits, to show appreciation for their brave and selfless efforts during the 9/11 rescue and recovery efforts. In addition, the WTC Program educates patients about the relationship between self-care and wellness. “We are thrilled to be able to make this donation. Nutrition is key to physical and emotional wellness. Our 0g sugar, high protein, gluten free nutrition bars can support these brave heroes,” stated Lizanne Falsetto, CEO and founder of thinkThin®.

thinkThin® distribution in New York City and surrounding areas include Whole Foods Market, Trader Joes, Fairway, Diagostino’s, Gristedes, Duane Reade, Food Emporium, Mrs. Greens and most natural food retail locations.

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support weight wellness and overall health. All thinkThin® products are based on the key nutritional principles: high protein, no sugar and gluten free. The thinkThin® product family consists of twelve flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Crunch, three flavors of thinkThin® Crunch Fruit & Nut a 60% less sugar mixed nut bar for the whole family and four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack for any time of day. Enjoy a thinkThin moment, bring healthy recipes to your home and watch to thinkThin® CEO and founder, Lizanne Falsetto discuss living an active healthy lifestyle on For more information on deliciously natural nutrition, please visit