thinkThin® Reveals New Protein + Fiber Bars, Exclusive to Whole Foods Markets Nationwide

NEW thinkThin fiber line delivers a deliciously satisfying combination of high protein, fiber and low sugar

Los Angeles, June 12, 2013 – thinkThin LLC®,—the #1 ranked weight management bar in the natural channel (according to SPINS research)—today introduced thinkThin® Fiber Bars, a high fiber addition to its popular line of protein bars. Touting 13g protein and 5g fiber in each bar, thinkThin is the only brand among the top 10 leading nutrition bar brands offering a high protein and high fiber option with only 2g of sugar and less than 200 calories.

“Fiber has been widely popularized as an essential ingredient in maintaining a healthy diet,” said Lizanne Falsetto, CEO and founder of thinkThin LLC®. “It’s known to be both nourishing and filling, especially when paired with protein. We are thrilled to add thinkThin fiber to our nutrition bar family, delivering a great tasting, high quality product that is nutritionally satisfying.”

thinkThin fiber is available in three, gluten-free flavors all made with Non-GMO soy protein including: Milk Chocolate Toffee Almond, Chocolate Peanut Butter Toffee and Chocolate Almond Coconut

Nutritional Benefits

  • 5g fiber
  • 13g protein
  • 2g sugar

Product Pricing & Availability: Whole Foods Market will be the exclusive retail seller of thinkThin fiber until the end of the year. Other retailers will begin selling fiber in January 2014.

thinkThin fiber can also be found online at: For more information, join thinkThin on Facebook on Twitter @thinkproducts or on Pinterest.