thinkThin new Fruit and Nut Crunch bar has 2X the Protein 60% less sugar than the leading brands

Santa Monica, Calif., October 31, 2011 – thinkThin®, the industry leading natural weight-management bar company, has extended into the fruit and nut category by launching three new flavors: thinkThin® Fruit and Nut Crunch Blueberry, Cherry and Cranberry Apple. thinkThin® Fruit and Nut Crunch bars have 2 times more protein and 60% less sugar than other fruit and nut bars.

In addition to being gluten free, these new thinkThin® Fruit and Nut Crunch bars are also vegan and dairy free. Integrity of the product is maintained by using only the highest quality ingredients and creating a variety of original and delicious flavors to support overall weight wellness. thinkThin® realized the opportunity to deliver to the natural foods industry an exceptional tasting nutrition bar bursting with naturally vibrant rich superfruits and crunchy mixed nuts great for any active and weight management lifestyle.

“Consumers want real food with no artificial anything. That’s why our bars are made with pure ingredients full of nuts and real fruit. This food is beautiful, sweet, tart and crunchy. It is great portable nutrition for people on the go and a wonderful snack for the whole family,” states Lizanne Falsetto, CEO and founder of thinkThin®. 

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support weight wellness and overall health. All thinkThin® products are based on the key nutritional principles: high protein, no sugar and gluten free. The thinkThin® product family consists of twelve flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Crunch, three flavors of thinkThin® Crunch Fruit & Nut a 60% less sugar mixed nut bar for the whole family and four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack for any time of day. Enjoy a thinkThin moment, bring healthy recipes to your home and watch to thinkThin® CEO and founder, Lizanne Falsetto discuss living an active healthy lifestyle on For more information on deliciously natural nutrition, please visit