thinkThin® is now think!®


April 1, 2019 /PRNewswire/


thinkThin, a leader in creating nutritious protein bars, announced it will be dropping the last part of its name and will be known only as think! The change was hailed as a big step forward by the ultimate one-name celeb, Fabio.

Others are joining in on the name dropping as well. Actress Brittany Snow announced via social media that she will officially go by Brittany from now on.

“After giving it a think, I decided Snow was too confusing. I’m not weather!” said actress Brittany (formerly Brittany Snow). “I am a big fan of their Creamy Peanut Butter protein bar, so when thinkThin announced it was going to become think!, I was inspired to also drop my last name.”

To celebrate with fans nationwide, exclusive first edition think! bars will be given away via Instagram @thinkproducts for the first 500 fans that sign up. The first official bars will be sold beginning in June.

“think! has always been the most powerful part of our brand and at the center of what we believe. We recently launched our new “I think! I can” marketing campaign that shows the determination and nutritious source of energy needed to accomplish your goals,” said think! Vice President of Marketing, Cherry (formerly Cherry Joh). “think! sets us up for future growth as we broaden our consumer target and product portfolio.”

think! will also be introducing three new High Protein bar flavors in June. Each of these deliciously indulgent high protein bars is packed with 20 grams of protein and three grams of sugar or less. They are gluten free, GMO free, kosher, and made with no artificial sweeteners, flavors or colors. The new bar flavors include:

  • Berries & Crème – real fruit pieces with a sweet crème coating 
  • Coconut Cake – finely shredded coconut and creamy frosting
  • Double Caramel Bliss – caramel flavored center with a smooth, buttery ribbon of rich caramel


About think!® (formerly thinkThin®)
Since launching in 1999, think! has been committed to making food that is as nutritious as it is delicious.  From High Protein Bars to Plant Based bars to Protein & Fiber Oatmeal, think! believes in using high quality ingredients that provide a good source of protein. Thoughtful products that are GMO free, gluten free, kosher and made with no artificial sweeteners. For more information, please visit

Media Contact
Josh, PR for think!