thinkThin® Celebrates National Smoothie Day with New 3-in-1 Smoothie Mix Offering

Newest offering is an innovative single-serving smoothie mix featuring real fruit pieces + protein + chia


Los Angeles, Calif. – Today thinkThin®, a leader in creating nutritious, protein-rich foods, announced the launch of single-serve pouches in its High Protein Smoothie Mix just in time for National Smoothie Day, on June 21. High Protein Smoothie Mix combines the three essential building blocks for consumers to make a nutritious, delicious smoothie at home: real fruit, a protein boost, and beneficial mix-ins like chia seeds.

According to market research leader, Mintel, demand for smoothies is soaring with packaged ready-to-drink smoothies projected to hit $869 million in 2016 and blender sales already topping $1 billion annually. thinkThin High Protein Smoothie Mix capitalizes on these trends, as each single-serve packet delivers a nutritional punch with 15 grams of protein, 5 grams of fiber, real fruit pieces, and 160mg of omega-3 ALA’s from chia seeds and ground flaxseed. Just add water, ice and blend for an energizing smoothie drink in delicious fruit combinations including Blueberry Banana and Strawberry Raspberry. For a more indulgent smoothie experience, thinkThin also offers a Protein Smoothie Mix in Peanut Butter Banana flavor.

“A first-of-its-kind product, made with real, whole fruit, we’re making our High Protein Smoothie Mix even more convenient with single serving packet options,” said Cherry Joh, Senior Marketing Director of thinkThin. “In addition to tasting great, our smoothie mix satisfies the growing consumer demand for protein from a variety of sources, which is why we included GMO-free, plant-based protein from almonds and sunflower seeds.”

To celebrate the company’s newest offering, thinkThin will be giving away free single-serve packets of its new High Protein Smoothie Mix (while supplies last) with one lucky winner receiving a year’s supply of the smoothie mix of their choice. Fans can simply visit thinkThin’s Facebook page on June 21, National Smoothie Day, to enter for a chance to win.

thinkThin’s new product line of smoothie mixes can be found in the Protein Powder aisle and is currently available at Target, Whole Foods and online.


About thinkThin, LLC

Since launching in 1999, thinkThin LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free with zero grams of sugar to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin believes in using high quality ingredients that provide a good source of protein and nutrition. As a leader in creating guilt-free products for women, the company has grown by double digits annually and been recognized by influential media such as The New York Times, Los Angeles Times, The Today Show and Forbes. thinkThin products are nationally distributed at major retailers including Whole Foods, Target, Kroger, Trader Joe’s, CVS and many more.


Media Contact

Joshua Levitt, PR for thinkThin