thinkThin® Bakes Up a Game Changer with its New Protein & Superfruit Bars

Bars Pack 10 Grams of Protein and are Baked with Blueberries, Pomegranate, Coconut, Chia Seeds and More

Los Angeles, Calif. – February 8, 2017 – Today, thinkThin, a leader in creating nutritious, protein-rich foods, has introduced thinkThin Protein & Superfruit, a premium line of soft and chewy baked protein bars made with real fruit, whole grains, and nuts. Along with four delicious flavors that each offer 10 grams of protein and 10 grams of fiber, thinkThin Protein & Superfruit also includes a vegan bar, a first for the brand.

thinkThin Protein and Superfruit bars are the newest offering from thinkThin, which continues to innovate in the space of nutritious, protein-rich foods. Some of these recently-introduced products include High Protein Smoothie Mix and Protein & Fiber Hot Oatmeal, which each contain at least 10 grams of protein per serving.

“We saw a tremendous opportunity within the protein bar space to introduce a fruit-focused offering with high-quality protein and less sugar than other fruit-based bars,” said Cherry Joh, Senior Marketing Director of thinkThin. “In addition to the benefits of protein and fiber, our Protein & Superfruit bars taste amazing, and are crafted using real fruit and a blend of wholesome chia seeds, nuts and whole grains. These attributes make them even more unique when compared to so many of the other fruit bars on the market.”

Each full size bar also contains the Omega 3 ALA, is a good source of antioxidant vitamin A, and is offered in the following flavors:

thinkThin Protein & Superfruit bars are also available in snack size bars and are currently rolling out to retailers nationwide, and can be purchased on thinkThin’s website as well.


About thinkThin® LLC

Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Los Angeles Times and Forbes, as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit


Media Contact

Joshua Levitt
PR for thinkThin