thinkThin® Announces 2 New Flavors of Protein Bars

thinkThin® develops 2 new candy flavors to give consumers a variety of healthy choices

Santa Monica, Calif., December 29, 2011 – thinkThin®, the industry leading natural weight-management bar company, proudly announces their 2 new candy flavors, Caramel Fudge and Cookies and Crème to its ever popular  thinkThin® Protein Bar line. The only bar with 0 gram sugar and 20g Protein ranked as the  #1 bar in natural weight management (SPINScan research),  is a favorite of those who seek variety and taste in a nutrition bar for any time of day. All thinkThin bars are completely Gluten Free.

The Caramel Fudge bar features buttery caramel with real pieces of toffee coated in rich dark chocolate and the Cookies and Crème showcases crunchy bits of vanilla and chocolate cookies coated in a smooth white chocolate.  thinkThin® is constantly developing new and innovative flavors to give consumers a variety of healthy choices. Available nationwide, thinkThin® bars were developed as portable nutrition to support overall weight wellness.

Along with the start of 2012, the New Year heralds in the traditional diet season.  thinkThin®  is changing the way people think about diet.  The company promotes ”weight wellness” which is based on an active, emotionally vibrant lifestyle. Rather than focus on scale or aesthetics, thinkThin® and its product line supports natural nutritional healthy attributes that contribute to living a healthy life with conscious pleasure and attention to what they eat.

“Consumers want a diverse selection of delicious portable food that delivers healthy attributes to help sustain energy and live a long life. thinkThin® delivers these attributes 0g sugar, 20g protein and gluten free to support a healthy lifestyle. ” states Lizanne Falsetto, CEO and founder of thinkThin®.

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support weight wellness and overall health. All thinkThin® products are based on the key nutritional principles: high protein, no sugar and gluten free. The thinkThin® product family consists of twelve flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Crunch, three flavors of thinkThin® Crunch Fruit & Nut a 60% less sugar mixed nut bar for the whole family and four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack for any time of day. Enjoy a thinkThin moment, bring healthy recipes to your home and watch to thinkThin® CEO and founder, Lizanne Falsetto discuss living an active healthy lifestyle on For more information on deliciously natural nutrition, please visit