New thinkThin® Lean Protein & Fiber™ Bars Deliver Balanced Nutrition to Fuel Summer Fun
Five Decadent Flavors Available in a 150-Calorie Bar Packed with Protein and Fiber
LOS ANGELES, California, June 26, 2014– Summertime brings longer days, warmer weather and busier schedules. In fact, the average American expends up to 20 percent more energy during the summer, according to a national research study1. Just in time to help women stay energized for the summer, thinkThin® has introduced their newest product, thinkThin Lean Protein & Fiber bars. Each bar contains 10 grams of protein and 5 grams of fiber – all for just 150 calories. The nutrition bars are available in five delectable flavors: Chocolate Almond Brownie, Chunky Chocolate Peanut, Salted Caramel, Honey Drizzle Peanut and Cinnamon Bun White Chocolate. Additionally, all flavors are gluten-free and contain just 5 grams of sugar.
“thinkThin Lean Protein and Fiber delivers a balance of nutritional value and taste,” said Lizanne Falsetto, CEO and Founder of thinkThin. “We started with creating bars that are a good source of protein and fiber. Then we dreamed up crave-worthy recipes from classic flavors like Brownie and Peanut Butter to on-trend flavor combinations like Salted Caramel and Honey Drizzle Peanut.”
New product innovations in the nutrition bar category have been focused on meeting growing consumer interest in benefits such as protein, fiber, and products containing 150 calories or less. With thinkThin Lean Protein and Fiber, consumers don’t have to choose and can find all three benefits in one bar. “A lot of consumers, particularly women, think protein bars are for serious athletes only,” added Falsetto. “thinkThin’s goal is to change that perception. We aren’t all body builders or triathletes but we all need a good source of protein. If it’s delicious that’s even better.”
thinkThin Lean Protein & Fiber bars are available nationwide at grocery and specialty retailers. Please visit www.thinkproducts.com for more information and to find the nearest thinkThin retailer using the store locator search option.
About thinkThin LLC®:
Since launching in 1999, thinkThin LLC® has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Crunch Mixed Nuts bars made from non-GMO ingredients, thinkThin believes in using high quality ingredients that provide a good source of protein. For more information, please visit www.thinkproducts.com.