Introducing Our Newest Flavor Inspired by a Childhood Classic

The newest think! High Protein Bar flavor is here, and it’s a nostalgic classic. Introducing new Chocolate & Crème Cupcake! With 18g of protein, this bar combines a soft chocolate center with a layer of sweet crème that reminds you of your favorite childhood treat.

As a brand devoted to delivering on both elevated taste and nutritional profiles, we knew this would be a great addition to our existing High Protein Bar line.

So whether you’re enjoying one as an afternoon snack, replenishing your energy post-workout, or savoring an indulgent dessert without second thoughts, you know you’ll be doing right by your body and your taste buds.

They’re available now on, as well as in store at Kroger and other select retailers nationwide. They’ll become available on Amazon in the fall.