Entrepreneurial Mom Sees Sales Soaring in Challenged Economy

Santa Monica, Calif., August 16, 2011 – She started making homemade, naturally delicious protein bars right out of her small kitchen just over ten years ago. Today, Lizanne Falsetto has turned her home-grown sugar free, high protein, gluten free delights into a national wellness phenomenon; a success this hands-on mom and CEO never dreamed of.

The biggest challenge for most women entrepreneurs is finding a balance between work and home. Falsetto, creator and founder of the thinkThin® protein bar brand has done exactly that. SPINSscan research shows that thinkThin® ranks as the No. 4 brand nationally out of about 119 competitors and more impressively, ranks as having the highest dollar growth rate of any of the top 10 energy bar brands.

Single and a mother of two, Lizanne started her company as a direct result of her family. Balancing a career and motherhood lead to the thinkThin® formula: simple, nutritious and delicious food. A former professional model and avid traveler, she was given the nickname “Mother Earth” for packing pots and pans in her suitcase. Lizanne was constantly challenged with finding healthy food on the go. thinkThin® bars were developed as portable nutrition: a healthy solution for a busy day. Lizanne started making thinkThin® bars in her kitchen and selling them to models for $1 at runway shows.

thinkThin® is now the No. 1 ranked energy bar in the Southwest Region in dollar sales and the thinkThin® line has significantly diversified over the last 18 months.

“As a self-taught entrepreneur, I have learned to balance home and work building a strong team of talented passionate people who are experts in their field” said Lizanne Falsetto, president and CEO of Think Products. 

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support weight wellness and overall health. All thinkThin® products are based on the key nutritional principles: high protein, no sugar and gluten free. The thinkThin® product family consists of twelve flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Crunch, three flavors of thinkThin® Crunch Fruit & Nut a 60% less sugar mixed nut bar for the whole family and four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack for any time of day. Enjoy a thinkThin moment, bring healthy recipes to your home and watch to thinkThin® CEO and founder, Lizanne Falsetto discuss living an active healthy lifestyle on www.youtube.com/thinkthintv. For more information on deliciously natural nutrition, please visit www.thinkproducts.com.