Our Company

We seek to consistently delight people with delicious, protein-rich, good-for-you foods because achieving your goals takes energy and perseverance. Whether it’s the High Protein Bar for your post-workout snack, the Protein & Fiber Hot Oatmeal that kick-starts your day or the Protein & Fiber Bar for your mid-day snack.

thinkThin® products are packed with protein, not sugar. No gluten, GMOs, or artificial sweeteners. That’s step one to getting stuff done.

Lizanne Falsetto, Founder of thinkThin

Our Story

thinkThin® was founded in 1999 by Lizanne Falsetto, a female entrepreneur, single mom and self-described foodie. Her passion for good eating led Lizanne to discover a natural ability: creating nutritious food that supports wellness. She sums up her philosophy this way:

“I believe in eating well, living well and feeling great.”

That healthy attitude still inspires everything we do at thinkThin®.

Our Support

We strive to make a difference by helping women commit to goals and achieve success. That’s why we’ve partnered with Veteran Women Igniting the Spirit of Entrepreneurship
, a premiere training and mentorship program fostering entrepreneurship in female veterans and military spouses.

We’re able to help fuel their new ventures by sponsoring V-WISE conferences, providing nutritional support along with reinforcing the importance of a work-life balance and healthy lifestyle.

Watch one of the program’s graduates’ inspiring stories below and learn more about V-WISE here.

Watch Nicole’s Inspiring Story