thinkThin® protein bars debuts on Lifetime Television’s 24hr Catwalk

thinkThin® protein bars fuel designers as they compete for the top design

Los Angeles, CA  January 31, 2012 – thinkThin®, the industry leading natural weight-management bar company, proudly announces their collaboration with Lifetime Television’s 24hr Catwalk. Hosted by television personality Alexa Chung, each episode gives four talented designers the chance to compete to create their own collection in just one day.

Designers visit the Fuel Bar for sustenance during the grueling competition. thinkThin® Protein Bars with 0 gram sugar and 20g Protein and gluten free is the official nutrition bar for this televised competition.  thinkThin Protein bars provides clean energy without the punishing side effects of sugar or gluten.

Lizanne Falsetto, CEO and Founder of thinkThin knows all too well the stress and pressure of the fashion world.  As a former International model herself, Lizanne believes in supporting the dreams of up and coming fashion designers by collaborating with the show and combining fashion, business and creativity.   “This is more than just providing food, it’s supplying these designers with  a natural  healthy sustainable source of energy and nutrition.”

24hr Catwalk airs Thursdays on the Lifetime Network through the month of February at 10/9C.

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support weight wellness and overall health. All thinkThin® products are based on four key nutritional principles: high protein, no sugar, low sugar and gluten free. The thinkThin® product family consists of twelve flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Crunch, three flavors of thinkThin® Crunch Fruit & Nut a 60% less sugar mixed nut bar for the whole family and four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack for any time of day. Now you can bring healthy recipes to your home watching thinkThin® CEO, Lizanne Falsetto, in Lizanne Naturally, her new cooking series on www.youtube.com/thinkthintv. For more information on deliciously natural nutrition, please visit www.thinkproducts.com.