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Women’s Most Desired Super Powers Revealed in thinkThin® National Survey

LOS ANGELES, April 27, 2017 /PRNewswire/ — Today thinkThin, a leader in protein-focused nutrition, announced it is celebrating the company’s partnership with the feature film “Wonder Woman,” by revealing unexpected comic book hero statistics and surprising a fan with her super power wish. This is the first of four surprises that will be granted to consumers who enter the thinkThin Super Powers contest by May 5th.

Inspired by the heroic feats of Wonder Woman and in anticipation of the upcoming June 2nd film release, thinkThin commissioned a national survey to uncover women’s “must haves” when it comes to super powers. The survey, which captured insight from women across all ages, revealed some startling results, specifically:

  • Two is better than one. While women desire invisibility, flight and telepathy, more than two thirds would use their super powers to be in two places at once.
  • Not a caped crusader. The majority of women, 56 percent, would prefer wielding a shield to a wearing a cape while saving the world.
  • Millennial mask mindset. Overall, 80 percent of millennial women openly wish for a super power, with 54 percent of them saying they wouldn’t wear a mask when fighting crime.
  • Party of one. When asked to pick Wonder Woman’s soul mate, there was universal agreement across all age groups that Wonder Woman does not need anyone to complete her…though maybe they haven’t met Steve Trevor!
  • Truth be told. The majority of women polled wanted Wonder Woman’s Golden Lasso of Hestia, over other items, including her bracelets and tiara.
  • Wonder Woman is wondrous. Wonder Woman is the top hero pick for women, beating out other well-known female heroes old and new.

To celebrate the highly anticipated release of the Wonder Woman film, thinkThin surprised its social media fan AnnaRose Etra of Santa Cruz, California, who posted on the thinkThin Facebook page that breathing underwater would be the ultimate ability. To bring this super power to life, thinkThin will provide scuba diving certification lessons, enabling her to explore the ocean as if she had that ability.

“We wanted to celebrate a hero film featuring a woman in the leading role,” said Michele Kessler, the president of thinkThin. “We love that Wonder Woman has super strength and we’re proud to offer delicious products that give women the everyday strength they need to power through their day.”

thinkThin will award three additional fans across the country a surprise prize leading up to the movie’s release, and four fans have a chance to win a swag bag of thinkThin® products and movie gift certificates. To enter between now and May 5, 2017, comment on the thinkThin® Super Powers Contest posts on Facebook® or Instagram® and tell us which super power you wish you had.

Fans also have a chance to win by participating in the thinkThin “Wonder Woman” sweepstakes!  Post a comment or photo on Twitter®, Instagram® or the official thinkThin Facebook® page about thinkThin or “Wonder Woman” using the hashtags #thinkWonderWoman and #Sweepstakes. Enter by May 11th for a chance to win a “Wonder Woman” VIP Experience, including a trip for two to the movie’s U.S. premier, and enter by June 8th to win other great prizes, including a replica of Wonder Woman’s golden lasso and tiara, gift baskets of “Wonder Woman” memorabilia and thinkThin Products, or movie tickets.

Fans of both “Wonder Woman” and thinkThin can follow all the updates and contest opportunities on thinkThin’s Facebook and Instagram pages. For more information visit



About thinkThin® LLC
Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, and new thinkThin Protein & Superfruit™ bars baked with real fruit and chia seeds , thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Forbes, People Magazine as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit

About “Wonder Woman”
Before she was Wonder Woman, she was Diana, princess of the Amazons, trained to be an unconquerable warrior. Raised on a sheltered island paradise, when an American pilot crashes on their shores and tells of a massive conflict raging in the outside world, Diana leaves her home, convinced she can stop the threat. Fighting alongside man in a war to end all wars, Diana will discover her full powers…and her true destiny.

Patty Jenkins directs “Wonder Woman” from a screenplay by Allan Heinberg, story by Zack Snyder & Allan Heinberg and Jason Fuchs, based on characters from DC. Wonder Woman was created by William Moulton Marston. The film stars Gal Gadot, Chris Pine, Robin Wright, Danny Huston, David Thewlis, Connie Nielsen and Elena Anaya. It is produced by Charles Roven, Deborah Snyder, Zack Snyder and Richard Suckle, with Stephen Jones, Geoff Johns, Jon Berg, Wesley Coller and Rebecca Steel Roven serving as executive producers.

Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, “Wonder Woman.” The film is scheduled for release on June 2, 2017, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Wonder Woman and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc.  All Rights Reserved.

About the thinkThin Super Powers Contest
No Purchase Necessary to Enter. Must be U.S. resident 21 or over. Promotion begins 4/4/17 at 12:00:00 a.m. PT and ends 5/5/17 at 11:59:59 p.m. PT. Void where prohibited and outside U.S. Total ARV of all prizes is $2400. Winners selected based on feasibility, thoughtfulness and creativity. Subject to Official Rules (including full entry and prize restrictions) at Sponsor: Glanbia Performance Nutrition, Inc. Not sponsored by Facebook or Twitter.

About the thinkThin-Wonder Woman Sweepstakes
No Purchase Necessary to Enter. Must be U.S. resident 21 or over. Promotion begins 4/21/17 at 12:00:00 a.m. PT and ends 6/8/17 at 11:59:59 p.m. PT. Deadline for Grand Prize drawing is 5/11/17 at 11:59:59 p.m. PT. If entering via mobile device, message & data rates may apply. Winners selected by random drawing. Total ARV of all prizes: $4,000. Grand Prize trip must be taken to attend Wonder Woman premiere screening on 5/25/17.  Void where prohibited and outside U.S. Subject to Official Rules (including full entry and prize restrictions as well as odds) at Sponsor: National CineMedia, LLC, Centennial, CO 80112.  Not sponsored by Facebook, Instagram or Twitter.


Media Contact
Joshua Levitt
PR for thinkThin