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At thinkThin®, we believe that women should never have to feel guilty about what they eat.
You can always thinkPositive with thinkThin®.

Introducing Cupcake Batter

We’re thrilled to announce the launch of Cupcake Batter – the newest addition to our line of Protein & Fiber bars, which deliver 10g of protein and 5g of fiber… Read More

thinkThin® Celebrates National Smoothie Day with New 3-in-1 Smoothie Mix Offering

Newest offering is an innovative single-serving smoothie mix featuring real fruit pieces + protein + chia   Los Angeles, Calif. – Today thinkThin®, a leader in creating nutritious, protein-rich foods, announced the launch… Read More

thinkThin® Announces Partnership with V-WISE (Veteran Women Igniting the Spirit of Entrepreneurship)

Los Angeles, Calif. – March 29, 2016 – thinkThin®, a leading maker of protein-packed products created for active, busy women who care about what they eat, today announced a partnership… Read More

thinkThin® Oatmeal Avocado Chocolate Cookies Recipe Video

Check out our recipe for Oatmeal Avocado Chocolate Cookies! This delicious recipe uses our Protein & Fiber Hot Oatmeal as a key ingredient, which adds 10g of protein and 5g… Read More

thinkThin® Blends Up a Game Changer With New thinkThin High Protein Smoothie Mix

Los Angeles, Calif. – March 8, 2016 –Today thinkThin®, a leader in creating nutritious, protein-rich foods, announced the launch of thinkThin® High Protein Smoothie Mix. This innovative mix combines the… Read More

Tips On Making The Jump From CMO To CEO

As part of the CMO Insights Series, I interviewed Michele Kessler, the President and CEO of thinkThin, a privately held nutritional food company. What makes Kessler’s perspective interesting is that… Read More

thinkThin® Debuts Big Announcement in “Bite-Size” Form with Launch of Protein Bites and Protein Nut Bites

Inspired by the growing demand for quick, wholesome snack options, thinkThin® has shrunk down its nutritious and delicious protein bars to create its latest mini-innovation, the thinkThin® Protein Bites and… Read More

Transition Into Fall with Maple Almond

We’re thrilled to announce the launch of Maple Almond – the newest addition to our line of High Protein bars, which offer a portable, nutritious snack to help satisfy hunger.… Read More

Welcoming Lemon Delight

We’re thrilled to announce the launch of Lemon Delight – the newest addition to our line of High Protein bars, which offer a portable, nutritious snack to help satisfy hunger.… Read More

Snack Smart this Summer with Chocolate Strawberry

We are pleased to announce the launch of Chocolate Strawberry – the newest addition to our line of High Protein bars, which offer a portable, nutritious snack to help satisfy… Read More

thinkThin® Announces New Product Line: Protein Nut Bars

We’re thrilled to announce our latest product line: thinkThin® Protein Nut Bars! Previously called Crunch, we’ve improved our nut bars with more protein at only 190 calories so you can… Read More

Jimmy Fallon is also a Hit for Morning Breakfast | thinkThin

To get going in the morning, what you eat for breakfast is important, but for many women, who you eat breakfast with might provide extra motivation to get out of… Read More

thinkThin® Expands into New Category, Launches Protein & Fiber Hot Oatmeal

thinkThin® is expanding its product line beyond bars with the introduction of thinkThin® Protein & Fiber Hot Oatmeal.  Building on the momentum of last year’s launch of its Lean Protein… Read More

Innovative Protein Bar Company thinkThin® Promotes Michele Kessler to CEO, Eyes Expansion into Other Food Categories

thinkThin® today announced the promotion of Michele Kessler from President to CEO of thinkThin LLC, effective January 5, 2015. Kessler has served as President of thinkThin, a protein bar company… Read More

thinkThin® Announces Limited Edition Flavors

It’s that time of year! The leaves are turning, the weather’s getting colder, and the holidays are right around the corner. Fall is our favorite season and we couldn’t think… Read More