About Us: Founder

Few young women are offered the choice between a career in basketball or fashion. thinkThin® founder and CEO Lizanne Falsetto chose fashion and embarked on a successful business chapter that took her to live and work in Japan, Paris, Milan, New York, Australia and Madrid. From both sports and fashion, she gained a deep knowledge and understanding of nutrition and its role in health. From her Italian grandparents, however, she developed a great respect and love for real food – freshly picked from the garden and brought to the table for nourishing conversation and warm family laughter.

Balancing a career and motherhood led to the thinkThin® formula: simple, nutritious and delicious portable food. thinkThin® protein bars are a good source of protein, 0 grams sugar and gluten free that helps support an active lifestyle.

Besides being a businesswoman and mother of two, Lizanne is a passionate philanthropist dedicated to fighting and creating awareness for diseases like obesity and diabetes. She has also raised over $250,000 for research and education related to cancer and other epidemics. In 2010, Lizanne was awarded the prestigious Leadership Award from The National Association of Women Business Owners (NAWBO-LA) for outstanding leadership in 2009. She is also a member of the Young Presidents’ Organization (YPO) and a board member of the Arizona Cancer Center. thinkThin® is a proud sponsor of the Dream Foundation whose mission is to enhance the quality of life for individuals and their families who are battling terminal illness. The Dream Foundation has earned recognition and a 4-star rate by Charity Navigator and a Seal of Excellence from Independent Charities of America.